About Us

James (Jimmy) Howard – career Gaming and Marketing professional – starting in Liverpool in 1984 before moving to South Africa with Sun International

from 1985 – 2003.

Responsible for the formation of the initial VIP Marketing department in Sun City, the procurement of Table Gaming equipment for both the Grand West Casino

(Cape Town, SA) and Boardwalk Casinos (Port Elizabeth, SA) as well as authoring the Operational Gaming Laws for both the Western and Eastern Cape provinces

in South Africa

Responsible for the design, recruitment, procurement, budgeting and opening of the Boardwalk Casino in Port Elizabeth (South Africa)

As well as the Nottingham Circus Casino (UK)

Operational and Design Management of 7 large scale renovations across the UK

Headed up National Marketing, Customer Insights and Customer Experience roles in large Gaming companies in the UK

Designer of new games and new, data-led, marketing strategies

Grand West Casino (Cape Town, SA)

GandWest Casino and Entertainment World is the largest entertainment destination of its kind in South Africa. The only casino in Cape Town, it is a wonderland of around-the-clock entertainment, with all the thrills and excitement of a Las-Vegas-scale casino!

Boardwalk Casinos ( Port Elizabeth, SA)

The Boardwalk Casino and Entertainment World in Port Elizabeth offers Premier Luxury hotel accommodation only a few minutes away from the Blue Flag awarded Hobie Beach. Famous for being the only licensed casino in Port Elizabeth, The Boardwalk Casino offers 24-hour entertainment